in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The use of general descriptive names, registered names, trademarks, service marks, etc. All rights are solely and exclusively licensed by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. SPORTS MARKETING A Global Approach to Theory and Practice SEA N ENNIS Sports Marketing Sean Ennis Sports Marketing A Global Approach to Theory and Practice Sean Ennis Department of Marketing University of Strathclyde Glasgow, UK ISBN 978-9-5 ISBN 978-0-1 (eBook) © The Editor(s) (if applicable) and The Author(s), under exclusive licence to Springer Nature Limited 2020 This work is subject to copyright.
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